If your familiar with the Alamo Drafthouse, associated with Mondotees, then you know they release a constant string of killer print based on movies they show at the theater. Up next they are going to be playing John Carpenter’s cult classic, and one of my favorite movies, “They Live”. The poster for this show is going to be made by Shepard Fairey, who as you know has always been inspired by this movie. Here is a statement from 2003 on his inspiration:
â€œThe This is Your God show in 2003 at the Six Space gallery in downtown L.A. was an opportunity to showcase the sociopolitical message of the OBey campaign by paying homage to John Carpenterâ€™s They Live, which was a major source of inspiration and the basis for my use of the word â€œobey.â€ The movie has a very strong message about the power of commercialism and the way that people are manipulated by advertising. One of my main concepts with the show (and the campaign as a whole) was that obedience is the most valuable currency. People rarely consider how much power they sacrifice by blindly following a self-serving corporationâ€™s marketing agenda, and how their spending habits reflect the direction in which they choose to transfer power. In They Live, the protagonist discovers hidden messages lurking behind billboards and anything commercial, and the money says â€œTHIS IS YOUR GODâ€ on plain white paper. I designed a graphic that looked somewhat like real money but with that slogan, which we used for the invitations and a billboard I rented on the corner of Sunset and Hollywood to promote the show.â€
The print will be released tomorrow at a random time on the Mondotees website. Be prepared for a fight to get this print, not only because it is a Alamo Drafthouse print, but its a Fairey print based on a killer movie. Take a look at the preview image and video below.