Here is an article that was submitted by Molly Crabapple, artist, writer, and creator of the very cool Dr.Sketchy’s Anti-Art School. If there is anyone with the knowledge to help make your art shows more of a success than they normally are, it’s Molly.
Like many artists, you may be tired of waiting for a gallery to sweep you off your feet. You’ve sent your slide packets, you’ve written artist your statements, and you’ve received only discouraging silence in return.
At this point, like many artists, you decide to grab fate by the balls. Why wait for a gallery to notice you when there’s wall space in the local cafe or club, practically begging to be filled. So, with courage and a portfolio, you approach the proprietor. And, unlike those galleries, he’s overjoyed. Of course you can have a show!
You go home, head buzzing with visions of selling your artwork, and telling that gallery to go jump in a lake. But why is it that for all their promise, shows in non-traditional venues so often end in failure?
Bad publicity, bad communication, and lack of confidence. And, using examples from my own life (some happy, some less so), I’m going to give you a roadmap for making sure your DIY exhibition ends in sweet victory, rather than my cheap-gin tears of defeat.
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This is a two person show featuring Camilla d’Errico and Sarah Joncas. Sarah was one of the first artists that I interviewed, and I’m very excited about all the great shows she has been having. I should have been a little faster and bought some of her work, I know it would get to the point that her work would sell out at every show I just didn’t think it would happen this fast.